Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
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If you’ve read the previous post on how to get started with email marketing, you will hopefully have a better understanding of this mysterious and overwhelming world. More importantly, you should be 100% convinced that it is still one of the best ways of directly reaching users... read more
Have you ever viewed a website on your mobile phone and thought, “Uh. This looks horrible,” before exiting it immediately? When we stumble on websites that don’t look “right”, it’s usually because the owners haven’t implemented something called responsive design. In other words,... read more
In social media world, many individuals are much more popular than brands themselves. They are so recognizable in social media that we might get interested in a company thanks to them, and not the other way around. Gary Vaynerchuck from Vayner Media? Neil Patel from CrazyEgg? Or... read more
Communication is the skill that we all benefit from. No matter if we’re customer service agents, managers or graphic designers – we all need to communicate to get the job done. Regardless of the role that we have in a company, the important thing is that communication always has... read more
While it’s clear why having at least one social media account is a “must” for business, it might be difficult which social network site you should choose. Some people think that because Facebook has 2 billion active users, then they should be present on Facebook. Or, because so... read more
We usually put a lot of time and effort into creating great sales pitches to seduce new customers and sending sophisticated emails full of jokes to keep their attention and increase their loyalty. Then we contact them through email marketing, which we know is the best way to stay... read more
Launching an online store is like putting Rubik’s cube together. You cannot launch your website without having a beautiful copy and great images. Your potential customers won’t be able to find you until your website is optimized for SEO. You cannot expect your website visitors to... read more
Employee engagement definition can be explained in simple words: it’s the emotional commitment that employee has to the organization and its goals. It means that emotionally engaged employees care about their work and their company and they don’t just work for a paycheck.... read more
There's more competition than ever online as you try to sell your goods. Customers are looking for more than just a utilitarian shopping site, they want an experience. How can you tempt them away from the big companies and over to you? Here's ten ways to improve the online... read more
Sit back, relax and go to your happy place. What does it look like? There’s a good chance that the place that makes you happy the most is filled with sunshine and bright colors. It’s probably clutter-free, and just the thought of it makes you feel instantly at ease. Now, think... read more
When it comes to delivering exceptional service, there’s a big competition among companies. Your products have a great price-quality ratio? That’s great, but is your customer service also that good? If it’s not, you can be sure that most customers who buy a product from you,... read more
The world’s changing faster than ever. When my grandma (born in 1925), wanted to do some fancy shopping, she had to drive 40km to the next big city and then she was shopping for a whole day. She was asking store assistants or other shoppers which product they would recommend and... read more
Christmas is just around the corner. Last customers make their last-minute shopping. Those who didn’t decorate their Christmas trees yet, decorate them with lights, garlands, and ornaments. Homes start to smell with cinnamon, nutmeg, and pine. Lovely, right? But is Christmas time... read more
When you hear about live chat, you probably think it’s the tool customers use when they have a question. That’s true, but that’s just a part of it. You need to think of live chat used in a more proactive way. The way in which you first write to a customer and offer help, while... read more
So it happened. A customer fell in love with your product, you made a deal, signed a contract, and now you both hope for many years together. But along the way, it’s easy for a customer to be amazed by the competition and try their service. For you, it means that once somebody... read more
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