Connect with customers
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Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
Social media has become an essential ingredient of good customer service, but there are some aspects that are specific to certain businesses, and need to be adapted as such. From choosing the best channel and lowering response times regardless of the nature of feedback to keeping... read more
6 minutes
Apr 19, 2016
Digital marketing without content marketing is like a car that is running out of gas. It won’t get you very far. Content marketing is a big part of creating relationships with customers, branding your company, getting noticed and remembered. It’s the reason your customers come... read more
NASA’s social media is one of the better examples of how you can use online social platforms to build a community. Posts from the agency spark real conversations in which thousands of users from across the globe discuss space exploration. If you are unfamiliar with NASA’s social... read more
Are social media sites crucial to stay in touch with customers? Yes, they are. Do they help us with promoting our brand? Yes, they do. Do they help us with selling our products off? Uhm… Not really. Many people think that once they’ll create a Twitter account, buy ads and tweet... read more
If there’s one thing that can ruin your work in a heartbeat, it’s poor user onboarding. All the hard work you’ve put into getting people to start a trial of your service will be for nothing if they can’t figure out how to use it. It won’t matter that your product is a perfect fit... read more
For many people cause marketing is a corny sales trick. All those donation-with-purchase actions we can see on every corner. All these companies shouting: “pick me, pick me, I donate to charity! I care!”. Like, for example, Coke. You might not remember, but back then, in 2011,... read more
Do you remember the time when you first saw Darth Vader? I wonder what your impression was upon seeing this glossy-black armored, 6'8" tall figure. Did you consider him as a kind and caring leader or rather a dark and ruthless figure? The answer is simple. Anyone who has heard... read more
Perspective-taking is our capacity to see the world from the view of the other person. It is our key skill, which helps us create successful relationships with our customers. By understanding someone else's viewpoint, we find out what they need and want from us, how are they... read more
5 minutes
May 22, 2015
To create good customer service, you first need to know what needs improving. Customer feedback is your go-to source of knowledge in this case. It’s the gas that will keep your customer service machine rolling in the right direction. However, what if you don’t get enough gas? If... read more
Sharing the success stories of your customers in the form of a case study is one of the most powerful things you can do for your business. No matter what you do or what kind of product you sell, showing that it worked for some real person out there and that person is satisfied... read more
There was a time when email was in its heyday. When not having an email account meant that the world moves forward without you. But then, something has changed. Social media were popularized and outshone other internet communication forms. Professionals started using them as a... read more
If there is one universal mistake nearly all companies make, it would be writing too many emails. We were also guilty of this. We had too many ongoing email conversations to keep up. All meaningful discussions were quickly getting buried under a pile of unread emails. Our... read more
Losing a client is something that every company has to face once in a while. In some cases, it might be extremely tough for the owner. If you’re a business owner, it’s easy to blame yourself for this, feel disappointed or even anxious about your company’s future. First thoughts... read more
Customers are no longer concerned merely to satisfy their basic needs. They want to take consumption process to a higher level - they want to have an emotional connection with the brand they are buying from. They want to experience something worth remembering and live better... read more
Here’s a quick and simple guide for live chat operators and website visitors who discuss sales and support matters over the chat - live chat etiquette. Although some of the tips below might seem obvious, the communication goes much better if goals of the chat operator overlap... read more
7 minutes
Sep 7, 2014
