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P.T. Barnum, the founder of Barnum & Bailey Circus, once said: “Without promotion something terrible happens. Nothing.” Any small business can learn from what P.T. Barnum did to promote the circus to promote their own business. What happens without promotion I have a... read more
5 minutes
Jun 28, 2017
If you’ve read the previous post on how to get started with email marketing, you will hopefully have a better understanding of this mysterious and overwhelming world. More importantly, you should be 100% convinced that it is still one of the best ways of directly reaching users... read more
6 minutes
Jun 9, 2017
We usually put a lot of time and effort into creating great sales pitches to seduce new customers and sending sophisticated emails full of jokes to keep their attention and increase their loyalty. Then we contact them through email marketing, which we know is the best way to stay... read more
Did you know there are over 1.5 billion websites in the world today and a new one pops up every second? So there are at least thousands of readers out there who will most likely be interested in your content and opinions. After all, if your content matches your audience’s... read more
6 minutes
Nov 4, 2016
Every day we are exposed to hundreds of marketing messages. Being receptive to all of them would be mental chaos. That’s probably why 200 million people worldwide installed ad-blocking software last year. While it’s great for consumers, marketers who relied mainly on paid... read more
Over the past few years, the basic process of planning a marketing strategy has been more or less the same, with only a few minor tweaks brought about by advanced tools and newer (digital) communication channels. However, you’d be surprised to know that despite having tons of... read more
So you’ve come up with a product that has the potential to be a huge success. But you’re not sure how to go about with the launch. You’re right to be concerned about your product launch because with so many products in the market, there’s a huge risk of failure. You need to come... read more
Affiliate marketing is one of the most popular ways of making money online. It is about a relationship between three main parties: the affiliate (publisher), the merchant (advertiser), and the customer. Affiliates act as extended sales and marketing departments of the merchants... read more
7 minutes
Jul 22, 2016
Imagine this situation. You wake up, check your calendar and you realize it’s your mother’s birthday tomorrow and you’ve forgotten to buy her a present. Luckily, you still have time to go to a jewelry store and get her a nice pair of earrings. The problem is, you have no idea... read more
The goal of any business is to connect with its customers and forge bonds of both trust and loyalty. It seems like a simple goal, but it’s far easier said than done. Today’s technology like social media and email allows businesses to reach their customers much faster than in the... read more
8 minutes
Apr 27, 2016
Forming a strategy for your Twitter is a must but it’s only the beginning. The next big things are creating an engaging content and nurturing relationships on Twitter with your customers. Luckily you can build relationships through smart, well–planned messaging. To do that you... read more
In this Quotes Series I will discuss one of our favourite topics – word of mouth. Each quote is preceded by a question that I thought will make reading easier for you. Why is word of mouth important? 92% of respondents reported that a positive recommendation from a friend is the... read more
If you’re like most entrepreneurs, you’ve invested your heart and soul into your endeavor. Your business is often the catalyst for a larger purpose – an extension of who you are and what you believe in. While there are many facets to growing a business, one of the most critical... read more
6 minutes
Mar 4, 2016
Last time I wrote about great marketing quotes which you liked so much that I thought I should go with the flow. I decided it’s about time to create a Quotes Post about the buzzword everyone is using lately: growth hacking. Growth hacking is a word which became popular in recent... read more
No matter if you’re an entrepreneur running a business or a content specialist who writes about a product on a company’s website, I think it’s extremely important for you to feel comfortable with marketing. I write about it, because many times I’ve heard these people saying: “I... read more
