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If you had to choose the most fundamental skill of a good marketer, which one would you pick? I’d go with copywriting. If you know how to write good copy, copy that will spark your customers to take the desired action, you’re on your way to success. Whether it’s buying your... read more
Like every generation is different and has unique attributes and behavioral patterns, Gen Z is also a generation with its own particular traits. There are several attributes Gen Z has that marketers should be concerned about. Those attributes include a short attention span and... read more
8 minutes
Nov 22, 2020
When I joined LiveChat, I had zero experience with email marketing or creating newsletter content. However, I was the one to take over creating the LiveChat newsletter. I knew what the most popular email marketing tools were, but that was it. I had to catch up as quickly as... read more
Customer experience has become a new battlefield. Data shows that 89% of businesses compete primarily based on customer experience. People buy products because they receive a great experience, and they stop purchasing after getting a bad one. To gain and retain customers, brands... read more
More than 75% of Quora’s traffic comes from search engines. This fact means that Quora ranks exceptionally well on Google, Bing, etc. More importantly, your business can get a massive boost in brand exposure if your answers come before other Quora writers. For those of you who... read more
We’re all attracted to things that are limited and respectively difficult to get. When we succeed in buying something unique that we’ve wanted, we feel rewarded. The mechanism that pushes us to do that is called scarcity. We’re also more likely to buy a product or service someone... read more
Studying cognitive biases in recent weeks has made me more aware of how big of a role they play in our everyday lives. More importantly, that knowledge should help you become better marketers. Once you figure out the mechanisms behind your consumers' decision-making, you’ll be... read more
I’ve always wondered why people behave the way they do. I might have been in grade school when I first became aware of that. Back then, I was probably too young to understand that a significant part of our behavior stems from psychology, cognitive biases, and similar scientific... read more
Marketing is an ever-evolving discipline. Tactics come and go. Some of them disappear completely, while others adjust to the changes caused by emerging technologies and tools. One of the trends that have been gaining traction in the last couple of years is personalization.... read more
Just two years ago, it felt like the social media landscape was entrenched, and it wasn’t going to change anytime soon. Instagram and Snapchat have been in the game for nearly a decade now. Facebook and Instagram have been out there even longer. While not as popular, Pinterest... read more
Marketing automation software can help you effortlessly scale various marketing tasks yet still deliver a personalized experience for customers. Currently, most automation platforms are focused on strengthening relationships across channels and personalization. Using this... read more
10 minutes
Apr 30, 2020
Dark social. What jumps into your mind when I say those words? If you’re like most of the people in my office, the first thought is that it must mean something related to the dark web. You know, something that is cryptic, secretive, and maybe even borderline illegal. ... read more
Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know, not only could you be wasting your time but you also could be creating a negative perception of your company.... read more
Most companies have many different departments, like sales, human resources, marketing, customer service, and so on. Not so long ago, we didn't care that much about how they communicated with each other. A steady flow of information, or ways in which the work of one department... read more
Did you know that 93% of B2B marketers use email for content distribution? What’s more, 40% of marketers agreed that email newsletters are crucial for the success of their overall content marketing strategies. If it’s done right, email marketing can help businesses boost their... read more
