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With 2018 just around the corner, we wanted to make sure you were prepared for some big changes that are coming in the New Year. If you manage an ecommerce site, or you have clients who have an ecommerce site, this post is going to outline how you can be preparing now for... read more
12 minutes
Dec 8, 2017
More and more shoppers are doing their online shopping through their mobiles. After all, why fire up the PC or the laptop, when you have a perfectly good mini computer in your back pocket? For you as an online vendor though, this means that you need to optimize the checkout... read more
9 minutes
Oct 31, 2017
Long gone are the days of the old-style chatbots on sites like AOL Messenger. Many of us remember how poorly programs of the past rendered human speech, but in the decades since, live chat has come on leaps and bounds. In fact, some AI programs are so advanced, it can be hard to... read more
In order to raise the awareness of your enterprise and achieve all those goals, you set out for yourself and the company you have to focus more on marketing tools. We are led to believe that software and platforms for marketing purposes are only suitable for big companies, but... read more
6 minutes
Jun 20, 2017
Have you ever viewed a website on your mobile phone and thought, “Uh. This looks horrible,” before exiting it immediately? When we stumble on websites that don’t look “right”, it’s usually because the owners haven’t implemented something called responsive design. In other words,... read more
7 minutes
Jun 1, 2017
Have you ever had this brilliant idea that made you think that this time you’re going to open a company, start to sell your idea, turn your work into passion and get a lot of money? And then, when you started to dig in, it turned out that this idea was already invented! And even... read more
It’s not uncommon to learn that certain businesses are reluctant to update their tried and tested methods. Which always makes me think of one of my favorite quotes: The most dangerous phrase for a business is; ‘we’ve always done it this way.’ Because well, it is. It’s not... read more
5 minutes
Nov 8, 2016
Winter is coming. Temperatures go down; fall is changing the colors of the trees from green to yellow and red. We pull out warm sweaters and scarfs out of the closet; the first snow has already fallen. As we spend more time in our homes, we start to think about the upcoming... read more
Jingle bells, jingle bells… yes, Christmas time is coming closer. For most shoppers it means searching for gifts they eventually will buy in the last possible moment. For you, it means more inquiries and more sales – if you only handle heavy traffic on your website and manage to... read more
Getting your e-commerce store up and running is just the first step in your entrepreneurial adventure. After that, you must focus on driving sales. Hopefully, your products will eventually speak for themselves and traction will come organically, but that is often not the case in... read more
7 minutes
Sep 19, 2016
When George H. W. Bush gave a speech on the 1988 Republican National Convention, it was a famous "no new taxes" promise that helped him win the election. And what happened 2 years later? He did increase taxes when the country faced a recession in 1990. Breaking this promise was... read more
6 minutes
Dec 30, 2015
Creating the perfect call to action can mean the difference between a business success and a complete flop. How do you make sure that the message you use will spring potential customers into action? Over 70 years ago during the Second World War , the Allied governments faced a... read more
Good customer service can go hand in hand with great sales results. You can improve sales significantly if you use chat to quickly resolve all the problems of your customers. They are bound to come back for more good service. You can also play a more active part and reach out to... read more
Sometimes the slightest change on your website can make a huge difference. For example, if visitors are reluctant to start a chat with you, they may simply need a little nudge in the right direction. For People, an administration solution for HR professionals, the nudge came in... read more
Shopping carts are the worst place to lose a customer. You’ve spent hours preparing descriptions for items in your shop, only to lose a customer to a bad case of cart abandonment. When a potential client is not interested with your promo message, you can always improve it. When... read more
