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Two weeks have passed since the LiveChat, ChatBot, and HelpDesk team began to work remotely. It’s a completely new experience for us because, until recently, we only worked in the office. We strongly believe in teamwork and like all the random conversations that happen in our... read more
In times of crisis, communicating as a brand gets tricky. The current coronavirus pandemic is perhaps even harder for brands to navigate. Say something and risk looking like profiteers. Say nothing and risk looking indifferent. Marta Kuźma and David Street, our in-house branding... read more
Aldi turned its idea of grocery shopping into a compelling lifestyle. Its “Shop differentli” slogan became a mission Aldi cultivates together with its customers. With smart communication and careful market targeting, Aldi built customer relationships other brands can not even... read more
With closed schools, canceled events, and the government’s recommendations to stay at home, our company decided to switch to remote work. Last Wednesday, our leaders recommended that we work from home, and we took their advice. The next day, almost everyone had “working... read more
Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know, not only could you be wasting your time but you also could be creating a negative perception of your company.... read more
Most content marketers focus on traffic. They write more content for more keywords, all with the hopes of getting more sales, and the competition is getting fierce. There are only so many spots on the front page of Google, right? As a result, smart marketers are looking for ways... read more
9 minutes
Jan 3, 2020
As companies are becoming more customer-focused, it’s crucial for customer-facing teams to align with other teams in the organization. However, in most cases, support teams work in silos and do not collaborate enough with teams like marketing, design or product. This makes it... read more
8 minutes
Oct 2, 2019
In the last few years, email has really set itself as the most popular and widespread means of marketing. For now, it is the main tool for business communication, one of the primary ways to do sales, and one of the most important channels for client support. Possibly the best... read more
7 minutes
Apr 16, 2019
E-commerce is going through another transformation, with chatbots and live chats mapping out customer journey and driving sales. Conversational technologies are ruling online business, and you can see the proof of this everywhere. Previously silent, online marketplaces and stores... read more
9 minutes
Mar 23, 2019
The effectiveness of email marketing heavily relies on the number of emails that get delivered into the inbox folder of your subscribers. Having a great creative, design, and call to action would make no difference if you have poor deliverability rate. To get the opens and... read more
7 minutes
Mar 15, 2019
One of the most comprehensive marketing tasks is to make your email attract subscribers’ attention in their busy inboxes. According to VentureBeat, email marketing generates the highest ROI for marketers. That’s the reason why lots of businesses widely use this strategy.... read more
7 minutes
Oct 26, 2018
Every time I sit down to write this post, I’m distracted by a message from my colleague about this thing I need to hear, a notification about the package that came, or a bot scaring me about the debt on my food credit card. My food card debt. Who is responsible for all of this... read more
“Dunning” is a word that can send cold thrills down your spine. For business owners, it’s a rather unpleasant process of trying to collect the receivable amount. For customers, dunning is associated with getting intimidating calls from weird people. Business owners think that... read more
Cloud-based unified communication is a platform that has all the possible ways of making communication. It includes phone calls, emails, chat or plain text messaging. It is a virtualized software platform that uses the cloud technology. A wire-based networking infrastructure... read more
Here are 3 beautiful emails. Can you see the common thread between all the three of them? You’ll notice that all 3 emails have different fonts and the emotions induced by the fonts too are different. While colors play an important role in conveying emotions, Typography too plays... read more
