Sell

Sales is more than transactions. Each sale is an opportunity to create a lasting connection. In Sell we give you tips for online sales, lead generation, and customer retention. But we also want to show how sales is a part of outstanding customer service.

Copywriting Done Right: 5 Brilliant Web Copy Examples

The modern-day online user has a short attention span and prefers precise, conversational and scannable writing. To make things even more challenging for marketers, Sumo analyzed 650,000 pageviews and discovered that only 20 percent of visitors finished an article. Another study... read more

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Rukham Khan
10 minutes
Apr 3, 2019

Benefits of Integrating LiveChat on an OpenCart eCommerce Platform

OpenCart is an open-source ecommerce platform that allows you to customize and manage your store thanks to dozens of available extensions. Among them, you can also find live chat - a solution that allows you to support your online customers whenever they need your help. Live chat... read more

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d.gawel
7 minutes
Mar 8, 2019

List of Marketing Tools You Won’t Be Successful Without

A big part of successful online marketing campaigns are the tools and resources used to create them. The best thing about online marketing tools is that most of them are either very cheap or free to use and you will be able to easily find them online. But just like with anything... read more

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m.maslon
10 minutes
Jan 23, 2019

10 Lead Magnets that Will Help You Grow Lead Database

There are four reasons to use lead magnets. In the beginning, we use them to make contact with a potential customer. Another thing is giving away free stuff to establish a bond with users. The third reason is e-mail address gathering and the last, but the most important one: we... read more

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m.maslon
10 minutes
Jan 4, 2019

Ecommerce CRO: How to Properly Measure and Increase Site Conversion

If you are on an e-commerce business, then the conversion is your ultimate goal. All your marketing initiatives are then centered on conversion rate optimization. Improving your conversion rate is very important because it tells how effective you are in transforming mere visitors... read more

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Andi Croft
10 minutes
Dec 21, 2018

It’s Christmas Time – Best Christmas Ads of 2018

The Christmas time is coming! Among us, there are two kinds of people: those who love Christmas and… Yes, Grinches. Grinches like to grumble about the holiday decorations and songs, about crowds of people, about the fact that they need to buy gifts, or because they hate cleaning.... read more

5 minutes
Dec 11, 2018

Amazon vs. eBay: Which Is Better For Selling Online?

Gone are the days where you need a brick and mortar store to thrive in the retail business. Online marketplaces provide the best alternative and are perfect platforms for eCommerce entrepreneurs. By registering as a seller in any one of these online marketplaces, e-commerce... read more

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m.maslon
9 minutes
Dec 4, 2018

7 Signs Your Digital CX Strategy is About to Backfire

Keeping your customers unhappy for long is bound to affect your business in a negative way. Do you know that U.S. companies lose over $62 billion annually, simply because of poor customer support? You might find it quite alarming that just after one negative experience, 51% of... read more

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m.maslon
8 minutes
Nov 30, 2018

How the Internet of Things is Transforming Customer Experience

The IoT (Internet of Things) is one of the most popular phrases in the tech industry at the moment. The technology is rapidly expanding and so are the number of devices. In fact, IHS Markit expects that by 2030, 125 billion devices could be connected via the IoT. So what exactly... read more

8 minutes
Nov 20, 2018

8 Ways to Decrease Shopping Cart Abandonment Rates

Picture this – you are heading a brick and mortar store and watching customers lined up at the cash counter makes for a delightful sight until they abruptly change their minds and leave without making a purchase. Ouch. Now, that’s a ‘so close, yet so far’ kind of a situation.... read more

7 minutes
Nov 9, 2018

Compared E-commerce Platforms for Building a Perfect Site That Converts

Running a successful online business is never an easy task. Whether a business will succeed or not depends on numerous factors, some of which aren’t even in your control. Luckily, this means that there are factors that you can control and it means that choosing the best... read more

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m.maslon
7 minutes
Nov 6, 2018

How to Increase Conversions and Leads With LiveChat

The main problem faced by customers during online shopping is they do not have someone to answer their questions right away. And they want to have someone to address their concerns and help them in real time. 51% of customers think that businesses should not only be available,... read more

5 minutes
Nov 2, 2018

How to Increase Ecommerce Conversion Rate with Live Chat

I like to dig out marketing insights like a gold miner digs for gold. Uncovering a new marketing insight is like discovering a gold nugget that has the potential to increase ecommerce conversion rate. Conversion is where the money is. Recently, as I was digging through data for a... read more

Avatar of m.maslon
m.maslon
7 minutes
Oct 12, 2018

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