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Sales is more than transactions. Each sale is an opportunity to create a lasting connection. In Sell we give you tips for online sales, lead generation, and customer retention. But we also want to show how sales is a part of outstanding customer service.
Let’s imagine that you've just started a promotion campaign. You've created an eye-catching website and crafted a seductive love letter to your newsletter subscribers. Of course, you'have also shared this link on social media channels and, to boost your range, you've bought some... read more
Getting in touch with people, who’s never heard of you before is troublesome. One way of reaching out to customers is cold calling when a salesperson makes an unsolicited attempt of contact (usually phone calls) and presents a product or service offer. There’s much good to say... read more
5 minutes
Jun 27, 2016
In the past, the local shops had all the power in a customer-seller relationship. You’d have to drive an hour or two just to get a chance to buy something. And often, you would end up being turned around because they were already sold out. Multi-channel marketing didn’t make... read more
Harvey Specter is a bad-ass. The one that all salespeople want to be. At least the ones that want to be incredibly successful, win big and don’t let their competition get ahead. For those who don’t know, Harvey Specter is a senior partner in the fictional law firm Pearson... read more
Imagine you’re working in a restaurant and you have several customers who keep coming back. The thing is, you never recognize them. You don’t remember that this lady always orders gluten–free and when that man says: “That delicious tea – the same as always” you have no clue what... read more
Creating landing pages is the cornerstone of any inbound marketing strategy. As an online marketer, you need a way to convince the people who came to your website to do something. This is where landing pages come in. You can think of them as special agents who have only one... read more
Welcome to the fifth episode of The Alchemy of Ads! I’m quite sure you have already seen Best Super Bowl 50 commercials I’ve posted after a Big Game, so today we will focus on something else. Grab a cup of tea, sit comfortably in your chair and enjoy! Perfect storytelling: Dear... read more
No matter if you’re an entrepreneur running a business or a content specialist who writes about a product on a company’s website, I think it’s extremely important for you to feel comfortable with marketing. I write about it, because many times I’ve heard these people saying: “I... read more
UPDATE: You can easily automate what happens after a chat using channels like email, SMS, and Facebook ads. Join our webinar on integrating LiveChat with Autopilot or see more information on the integration features. We all can name at least one favourite grocery store where we... read more
Super Bowl 50 is now officially a thing of the past. Denver Broncos took down Carolina Panthers, Lady Gaga sang the national anthem (and nailed it), Coldplay rocked the Levi's Stadium at halftime. But of course, Super Bowl is not only about the NFL and entertainment, it’s also... read more
As January ends, all eyes turn to the San Francisco Bay Area where the Golden Super Bowl will be held. It’s been half a century since the first Super Bowl in Los Angeles Memorial Coliseum and much has changed since then! One of the things that changed was the price of Super Bowl... read more
When a chat doesn't end up with a sale or signup immediately, it doesn't mean that you missed your chance. There are still options you can explore to turn that website visitor into a customer. Some visitors need a couple of visits on your website or contacts with your customer... read more
Lead Generation is the process of getting the contact information of potential customers. These leads are added to a conversion funnel of a business. If everything goes as planned, they become paying customers. For example, this can be a fly-fishing amateur leaving an email on a... read more
In this episode of Alchemy of Ads I have prepared something very special for you: the greatest, most creative and important ads. Get ready for best campaigns of 2015. Let’s learn from the best! Emily’s Oz Comcast’s “Emily’s Oz” advert is a proof that a good story is as much... read more
Have you ever imagined what happens with all the customers who found your website, added some of your wares to their shopping carts and then just left? What pushed them to do so? To put it simply, they’ve encountered a step in the buying process that they couldn’t or didn’t want... read more
