Sales is more than transactions. Each sale is an opportunity to create a lasting connection. In Sell we give you tips for online sales, lead generation, and customer retention. But we also want to show how sales is a part of outstanding customer service.
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Email marketing still stands as one of the pillars of digital marketing. Although its revenue can sometimes end up being on the lower side, it's by far the cheapest. Now, when thinking up fresh campaigns every now and then, it can get hard to be innovative. The content gets old,... read more
6 minutes
Dec 14, 2017
With 2018 just around the corner, we wanted to make sure you were prepared for some big changes that are coming in the New Year. If you manage an ecommerce site, or you have clients who have an ecommerce site, this post is going to outline how you can be preparing now for... read more
12 minutes
Dec 8, 2017
I bet you are doing a great job measuring your business success. Most likely, you check up on your basic online store metrics frequently. There are about 30 key performance indicators for an e-commerce business you should be looking at. All of them are necessary and point out... read more
8 minutes
Dec 5, 2017
A long time ago, entrepreneurs were struggling to provide buyers with high-quality products and reasonable prices. While these elements of the business are still very relevant, they are gradually losing the race against customer satisfaction. Namely, recent surveys revealed that... read more
6 minutes
Dec 4, 2017
Ah, lead generation! The cause of countless migraines among both, starting and experienced entrepreneurs. It’s a never-ending struggle to find more prospects, make them interested in your offer and - in the end - make a business flourish. There are so many lead generation... read more
To the novice advertiser, it might not seem like SEO and paid search (PPC) have a lot to do with each other. After all, PPC is all done through Google Adwords, while SEO is an all-encompassing process that takes weeks and even months to yield results. alt In reality, the two are... read more
6 minutes
Nov 9, 2017
More and more shoppers are doing their online shopping through their mobiles. After all, why fire up the PC or the laptop, when you have a perfectly good mini computer in your back pocket? For you as an online vendor though, this means that you need to optimize the checkout... read more
9 minutes
Oct 31, 2017
When it comes to online marketing, there are always so many methods and opportunities to talk about. The game changes every day, and it is quite a challenge to keep track of everything that is going on. Yet, some things just remain there over time, like the efficiency of email... read more
7 minutes
Oct 24, 2017
Philosopher and essayist David Hume once said: “No amount of observations of white swans can allow the inference that all swans are white, but the observation of a single black swan is sufficient to refute that conclusion.” More often than not, we marketers are rationalists. We... read more
5 minutes
Sep 15, 2017
Does using images on your site really boost conversion? Short answer — YES, it does. But there’s more to this story than meets the eye. For one, it’s not enough to slap pretty pictures on your site if they’re only around for decoration. According to eye-tracking studies by the... read more
5 minutes
Sep 7, 2017
Long gone are the days of the old-style chatbots on sites like AOL Messenger. Many of us remember how poorly programs of the past rendered human speech, but in the decades since, live chat has come on leaps and bounds. In fact, some AI programs are so advanced, it can be hard to... read more
Even though it often gets lumped into the same category as all the other social media platforms like Facebook, Twitter, or Instagram, Reddit is rather different. Not just in terms of looks and functionality, but also in terms of its users, which it has plenty of, whose visits... read more
8 minutes
Jul 26, 2017
Acquiring new customers is never easy. It is a huge battlefield and every day there is a new enemy trying to take your piece of the cake. Thankfully, there are several tools that can help you increase customer acquisition rates by helping you understand your market as well as... read more
9 minutes
Jul 12, 2017
The SAAS industry has experienced continuous growth over the years and is only going to grow bigger. The public cloud market alone is expected to be worth more than $100 billion in 2017, according to Statista. But a growth in market or industry size doesn’t necessarily translate... read more
In order to raise the awareness of your enterprise and achieve all those goals, you set out for yourself and the company you have to focus more on marketing tools. We are led to believe that software and platforms for marketing purposes are only suitable for big companies, but... read more
6 minutes
Jun 20, 2017
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