Connect

Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.

How the Company Retreat Can REALLY Bring People Together

A mixture of different cultures, classical monuments, and parks on every corner with a clean flavour of malt and hops during the weekend. Ah, Vienna. That’s the place we chose for another LiveChat retreat. Even if a trip to one of the most entertaining capitals in Europe sounds... read more

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Agata Lesniak
7 minutes
May 15, 2018

The Structure of a Successful Email Campaign

Your marketing emails can be the best friend who shows up with a surprise bottle of wine and hot pizza just when you need it. They can also be the guy who disrupts your dinner trying to sell magazine subscriptions. If you want to fall into the first category, make sure your... read more

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Luisa Brenton
6 minutes
Apr 24, 2018

The Complete Facebook Image Sizes and Dimensions Guide

Facebook is the biggest social media platform with a customer base of 2 billion active users. The company is still growing in numbers with changes in every aspect of technology: visual, search, personalization, image processing, and design. Last year, Facebook introduced a new,... read more

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Cibin K S
6 minutes
Mar 30, 2018

Text Messaging Is Still Alive and Kicking after 25 Years

Let’s take a trip down memory lane to put a finger on how communication has evolved over time. Not as far back as Neanderthal cave paintings or carrier pigeons, instead let’s look at a more recent time after technology started to shape how we communicate. It started off with... read more

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Augustus Franklin
8 minutes
Mar 16, 2018

How to Manage the Growing Pains of Your New Chatbot

If there is any evidence we’re living in the future, the rise of chatbots is about as clear as it gets. While it might seem like this phenomenon has only been around for a couple short years, chatbots have actually been around since 1966! However, it wasn’t until 2016 when bots... read more

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Phong Ly
6 minutes
Feb 23, 2018

The Biggest Communication Mistakes We All Make in Business

The biggest mistake we all make that causes tons of other issues along the way is this: we don’t ask questions. What do we do instead? We assume. We hear what people say and we think we know what they mean and what they feel. Here’s the example dialogue that happens at work: A:... read more

6 minutes
Feb 21, 2018

The Right Way to Write Branded Content

Branded content is an extremely powerful tool that every business, big or small, should consider using. It helps a company build visibility and expand their audience, promote their goods or services and create a certain brand vision. The audience itself, however, might have quite... read more

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Christina Battons
5 minutes
Jan 30, 2018

Improving The Digital Customer Experience of Your E-Commerce Business

ECommerce can be a tough nut to crack. According to a Monetate study, less than three percent of eCommerce visitors add a product to the cart while shopping online. The actual number of paying customers is much lower. There are many reasons why conversion rates in eCommerce are... read more

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Anand Srinivasan
5 minutes
Jan 10, 2018

Ways of Creating and Maintaining a Positive Company Culture

Having a group of people who are bound together by a common interest is a strategy that only works in the short-run. Therefore, your company, no matter how small or how new, cannot be only profit-oriented. In order to make a great long-term basis for its growth, expansion and... read more

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Ian Pearson
5 minutes
Dec 28, 2017

The importance of respecting the “TEAM” in TEAMwork

Fellow team members, unite! This article is dedicated to all hard working teams, cooperating within a company to achieve common goals. Thanks to their efforts, companies all around the world can prosper without fear of collapsing under unproductive disputes. What about the... read more

Avatar of Wojciech Pollok
Wojciech Pollok
5 minutes
Dec 21, 2017

How To Personalize Each Email To Maximize Engagement

It’s safe to say the goal of every marketer is this: connect with your customers in a way that promotes customer loyalty and increases sales. In the digital marketing realm, there are several ways to reach out to customers, but studies continue to show that email marketing is the... read more

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Samantha Anderl
6 minutes
Dec 19, 2017

The Ultimate Guide to Creating a Customer Journey Map

A customer journey map is a way to graphically present the whole experience of your customer when he interacts with your business. This means illustrating his whole journey – from finding out about you to buying from you and beyond. The purpose of the customer journey map is to... read more

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Martin Zhel
10 minutes
Dec 6, 2017

Business 101: The Benefits of Customer Centricity

Many business owners like to stress how important their customers are. They talk a lot about customer happiness and claim that their mission is to make people’s lives better. Having that in mind, let’s recall all the times we, customers, have spent in queues. How many times we... read more

5 minutes
Nov 24, 2017

Why Customer Experience Manager Job Matters More Than You Think

Customer Experience Managers (CXM or CEM for short) have recently raised as one of the top priority positions in many international companies. While the processes and job descriptions worldwide are still very much flexible and not set in stone, one has to wonder what all the... read more

Avatar of Angela Baker
Angela Baker
4 minutes
Nov 21, 2017

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