Connect with customers
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Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
Once upon a time, there was an overused buzzword called “storytelling.” Follow this advice from Marcos on how to do it right and write a compelling story. The end? watch now
3 min watch
Knowledge Pill
There’s a quiet revolution happening on social media platforms that I’ll bet you haven’t noticed. Dark social, which is social communication that can’t be tracked using analytics platforms, is on the rise in a significant way. Think of it as sharing a link with a friend... read more
COVID-19 has changed our lives in more ways than we would have ever imagined. To stop the coronavirus from spreading, governments across the world recommended social distancing and have put many countries on lockdown. People have had to adapt to a new reality on many different... read more
Have you ever heard, “Happy as a fish in the water?” We haven’t either, but today, Marcos tells us about the Fish! Philosophy and how to bring happiness to your workplace. watch now
3 min watch
Knowledge Pill
Michal Napora talks to Marcos about marketing in video games and what is the process of choosing a voice to promote a brand in Social Media. watch now
25 min watch
Incoming Chat
Sometimes, we all need a vacation. But if we are creative with our OOO emails, we can still close a sale from the comfort of our beach hotel. watch now
3 min watch
Knowledge Pill
Success by LiveChat is a completely new take on how we distribute our digital content – actionable articles and videos to help your business thrive. We are moving away from a traditional blog to provide more context and value. Success is a single place where you can keep up with... read more
We’re all living in unprecedented times and adapting to a new reality, not only in our personal lives but also on a professional level. Everyone who can work from home is doing so, but not all companies have the luxury to operate in this way. COVID-19 has taken a toll on almost... read more
Dark social. What jumps into your mind when I say those words? If you’re like most of the people in my office, the first thought is that it must mean something related to the dark web. You know, something that is cryptic, secretive, and maybe even borderline illegal. ... read more
Empathy in business is a hot topic right now, and for good reason. According to the Harvard Business Review and their 2016 Empathy Index, the top empathetic companies in 2015 gained twice as much market value as those at the bottom of the rankings. The top companies also created... read more
In times of crisis, communicating as a brand gets tricky. The current coronavirus pandemic is perhaps even harder for brands to navigate. Say something and risk looking like profiteers. Say nothing and risk looking indifferent. Marta Kuźma and David Street, our in-house branding... read more
It’s a customer’s world these days. Globalization and ecommerce are here to stay, and they’ve made it possible to purchase products from practically every corner of the globe. Think about it: Nearly every purchasing decision you make is necessarily preceded by research. It could... read more
Aldi turned its idea of grocery shopping into a compelling lifestyle. Its “Shop differentli” slogan became a mission Aldi cultivates together with its customers. With smart communication and careful market targeting, Aldi built customer relationships other brands can not even... read more
Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know, not only could you be wasting your time but you also could be creating a negative perception of your company.... read more
Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from the same vendor or brand. In a nutshell, trust leads to loyalty. In the book Marketing Metrics, the authors... read more
