Connect

Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.

Comedy And The Soul of Marketing with Kareem Hassanien [Video]

We wanted to talk about how comedy can be applied to marketing actions, but we went down the rabbit hole so much that we rediscover more about understanding your customer, their journey, and the process of creating marketing strategies for individual brands. A great conversation... watch now

50 min watch
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11 Marketing Collateral Ideas to Drive Your Business Growth (With Examples)

As marketers or business owners, we know that attracting new customers and retaining current ones is hard (and exciting). In fact, 61% of marketing pros admit that they struggle with generating traffic and leads. The good news is, by using the right marketing collateral you can... read more

Avatar of Ania Rubkiewicz Avatar of Kasia Kowalska
Ania Rubkiewicz and Kasia Kowalska
10 minutes
Jun 9, 2021

How-To Guide for Working Remotely: Tips & Best Practices

Over the last year, remote work has taken the world by storm. Before the pandemic, only 3.6% of the U.S. workforce was working remotely half of the time or more. However, times have clearly changed.  Those numbers have surged upwards in a way no one could have predicted in... read more

84 minutes
Mar 16, 2021

Why Is Customer Life Cycle Marketing Not Just Another Buzzword?

Creating content just for the sake of it is a waste of time. If you’ve been creating content without a plan to support it, you’re in for an unpleasant surprise. That surprise is a lack of customers even though you thought you did everything in your power to attract them to your... read more

7 minutes
Mar 10, 2021

7 Steps To Optimize Your Social Media Branded Content

Social media is one of the best ways of promoting your brand, and it’s also the most unique one. By using it effectively, you can share content with your audience and also personally engage with them.  You can also advertise through social media and promote your content to a... read more

6 minutes
Mar 4, 2021

The Complete Guide to Running Effective Virtual Meetings

You open your eyes, get out of bed, and go brew your first coffee of the morning. What day is it? Right, it’s Wednesday. You check your phone to see how many virtual meetings you have planned for today. Only four? “Not bad,” you think. You grab a company cup and head to the... read more

35 minutes
Dec 8, 2020

Learn How to Engage Gen Z with Email Marketing

Like every generation is different and has unique attributes and behavioral patterns, Gen Z is also a generation with its own particular traits. There are several attributes Gen Z has that marketers should be concerned about. Those attributes include a short attention span and... read more

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m.maslon
8 minutes
Nov 22, 2020

How to Say No to Feature Requests

Imagine you’re running an Italian restaurant. You’re serving only a few refined dishes based on recipes that were in your family for ages. People are frequently coming to your place and are enjoying the food from your limited menu. However, there’s a group of customers who often... read more

8 minutes
Sep 22, 2020

5 Marketing Newsletters That You Should Subscribe To Today

When I joined LiveChat, I had zero experience with email marketing or creating newsletter content. However, I was the one to take over creating the LiveChat newsletter. I knew what the most popular email marketing tools were, but that was it. I had to catch up as quickly as... read more

6 minutes
Aug 31, 2020

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