Connecting with customers means good communication – for advertising, marketing, social media, and even among your team. In Connect we dig into the most important strategies, methods, and trends and tell you how to better get your point across.
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There was a time when email was in its heyday. When not having an email account meant that the world moves forward without you. But then, something has changed. Social media were popularized and outshone other internet communication forms. Professionals started using them as a... read more
If there is one universal mistake nearly all companies make, it would be writing too many emails. We were also guilty of this. We had too many ongoing email conversations to keep up. All meaningful discussions were quickly getting buried under a pile of unread emails. Our... read more
Losing a client is something that every company has to face once in a while. In some cases, it might be extremely tough for the owner. If you’re a business owner, it’s easy to blame yourself for this, feel disappointed or even anxious about your company’s future. First thoughts... read more
Customers are no longer concerned merely to satisfy their basic needs. They want to take consumption process to a higher level - they want to have an emotional connection with the brand they are buying from. They want to experience something worth remembering and live better... read more
The days when you could only call a company are long gone. Support provided via various communication channels like chat, email, phone and social media sites is a must today. This shouldn't come as a surprise. After all, you should provide the kind of help your customers expect... read more
It’s been a long while since social media served only as a place for companies to share their ideas and wait for “Likes”. Now it’s one of the most important channels for customers to ask questions and report complaints. Companies are present on several big social media sites like... read more
With less than two months to the end of the 2012 presidential campaign, both candidates are working hard in hopes that this work will translate into votes later on. Social media plays a large role in this year's campaigns. Use of mass communication channels and new technologies... read more
The web population of the world had its fair share of breath-holding moments when we've all watched NASA's Curiosity Rover landing on Mars. An amazing feat that already marked its place in history. Although, the ongoing Mars mission is, without a question, a great advancement in... read more
A good customer experience can increase the length and value of any buyer-vendor relationship. In a marketplace, where every product has a better or cheaper substitute, it becomes obvious that commercial success is tied to care, going way beyond closing sales. Successful... read more
7 minutes
Jul 26, 2012
There is one resource that always plays a role in modern businesses, a key element that often remains elusive and hard to come by. Information, the missing puzzle piece for many businesses, comes at a very high price today. What a better way to gain that valuable data than... read more
First impressions, as important as they are, don't always net you a lead or a sale. Nurturing your leads is as important as acquiring them. To make successful attempts at converting visitors that resisted the initial pitch you ought to learn the art of follow up. Third time's a... read more
I'll help you build customer loyalty, and get free publicity by branding your product the way top sellers do. Grab a cup of coffee and enjoy your day, learning to make your fans market for you. Delivering the promise A brand ideally means sustainable promise. Harley Davidson’s... read more
5 minutes
Apr 2, 2012
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