Former Content Specialist & Editor, Success
While getting traffic to your website is the first goal of any digital or ecommerce business, it is only the first step. It’s not enough to just have website visitors. Website visitors need to be converted from potential customers to paid customers. Their experience on your... read more
Connect5 min read | Mar 27 | Erik Totten
Empathy in business is a hot topic right now, and for good reason. According to the Harvard Business Review and their 2016 Empathy Index, the top empathetic companies in... read more
Connect7 min read | Mar 23 | Erik Totten
It’s a customer’s world these days. Globalization and ecommerce are here to stay, and they’ve made it possible to purchase products from practically every corner of the... read more
Connect5 min read | Mar 16 | Erik Totten
Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know,... read more
5 min read | Mar 16 | Erik Totten
Effective email campaigns are a part of every successful marketer’s toolbox. For an email... read more
5 min read | Mar 13 | Erik Totten
Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy... read more
8 min read | Mar 10 | Erik Totten
Conversational advertising is upending traditional approaches to advertising. Print,... read more
Connect5 min read | Mar 16 | Erik Totten
Effective email campaigns are a part of every successful marketer’s toolbox. For an email campaign to be effective, you need to know if it is working. If you don’t know,... read more
Connect5 min read | Mar 13 | Erik Totten
Although trust and loyalty are similar topics, they aren’t the same. Trust gets you to buy a product from a vendor or brand, while loyalty keeps you buying products from... read more
Sell8 min read | Mar 10 | Erik Totten
Conversational advertising is upending traditional approaches to advertising. Print, radio, TV, and online advertising have all had their moments in the spotlight, but... read more
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