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Erik Totten

Erik Totten

Content Specialist & Editor, Success

About me

I have worked in the creative field for the last 25 years, covering everything from sports to city council meetings to technology. During that time, I’ve been a writer, designer, editor, publisher, and content specialist. I’ve also owned a variety of businesses (the first was a comic book store) and founded The Outrider Magazine in Wilmington, North Carolina and Food & Spirits Magazine in Omaha, Nebraska. Originally from Nebraska, I now call Wrocław, Poland home.

Favorite book

On the Road by Jack Kerouac

Favorite drink

Whiskey. No ice. No water. Just whiskey.

My articles

9 Steps to Implement Dark Social Into Your Marketing Plan

There’s a quiet revolution happening on social media platforms that I’ll bet you haven’t noticed.  Dark social, which is social communication that can’t be tracked using analytics platforms, is on the rise in a significant way. Think of it as sharing a link with a friend... read more

6 minutes
May 1, 2020

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