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Recent articles

Grow10 min read | Jan 18 | Justyna Polaczyk

How to Not Hate Your Job (and How to Learn from It)

Imagine for a moment that you’re looking for a job. You’re searching for it for quite some time and it looks like the only place to welcome you with arms wide oped is the... read more

Sell14 min read | Jan 14 | Jacob Firuta

Lead Generation Strategies That Won’t Ruin Your Budget

Lead Generation is the process of getting the contact information of potential customers. These leads are added to a conversion funnel of a business. If everything goes... read more

Grow6 min read | Dec 30 | m.maslon

How Overpromising Can Harm Your Business

When George H. W. Bush gave a speech on the 1988 Republican National Convention, it was a famous "no new taxes" promise that helped him win the election. And what... read more

Sell6 min read | Dec 28 | Justyna Polaczyk

The Alchemy of Ads: Best Ad Campaigns of 2015

In this episode of Alchemy of Ads I have prepared something very special for you: the greatest, most creative and important ads. Get ready for best campaigns of 2015.... read more

Sell8 min read | Dec 17 | Jacob Firuta

How to Discover Customer Pain Points

Have you ever imagined what happens with all the customers who found your website, added some of your wares to their shopping carts and then just left? What pushed them... read more

Grow5 min read | Dec 14 | Olga Rogacka

Work Engagement: Do You Take Your Job Personally?

Many people claim that work isn’t personal but I think that work is as personal as it gets. After all, you spend the greater part of the day working than on any other... read more

Sell5 min read | Dec 07 | Justyna Polaczyk

Star Wars Ads – is it Still a Secret Way of Going Viral

Recently, I am under the impression that Star Wars is everywhere. Marketers offer BBQ tongues imitating lightsabers, Jedi burgers and Darth Vader imprinting toasters. We... read more

Support11 min read | Dec 03 | Jacob Firuta

6 Things You Need to Know About Multi Channel Customer Service

The way companies and customers interact with each other gets more and more interesting each year. The times when you could contact a company on a single channel only are... read more

Sell6 min read | Nov 30 | Justyna Polaczyk

The Alchemy of Ads: It’s Christmas Time!

Welcome to the first episode of The Alchemy of Ads! In today’s post, I am going to show you a couple of brilliant commercials that perfectly capture the spirit of... read more

Sell5 min read | Nov 25 | Jacob Firuta

What Your Business Can Still Do to Prepare for Cyber Monday

Online businesses have one of the busiest parts of the year ahead of them. In two days, the Black Friday craze will start. Millions of consumers will rush to score the... read more

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