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Recent articles
Sell6 min read | May 19 | Justyna Polaczyk
The Definition of Content Marketing
Content marketing’s PR has its ups and downs. It’s been proclaimed the king of marketing universe on one day, to be questioned as an efficient marketing strategy on the... read more
Support9 min read | May 17 | Natalia Misiukiewicz
How LiveChat Reduced the Number of Incoming Calls
About a year and a half ago, I started working for a company called The SnapBar. The SnapBar is a photo experience company that specializes in photo booth activations -... read more
Support6 min read | May 16 | Elle Morgan
How to Balance Personalized Customer Service and Automation
The word automation has soaked up a soiled reputation lately. While it brings the promise of efficiency and time-savings, there are deeper fears associated with the word... read more
Support6 min read | May 12 | Olga Rogacka
Customer Service Scripts: Guidelines, Not Rules
Recently Jeff Bezos, Amazon CEO, released his annual letter to shareholders. It's a must-read missive, filled with pearls of management philosophy and leadership lessons... read more
Sell5 min read | May 05 | m.maslon
5 Tools to Turbocharge Your Content Marketing
In the modern age of 2017 it is the perfect time to take the opportunity to enhance your content marketing. With all of the today’s technology and resources, it has... read more
Sell8 min read | May 02 | m.maslon
A Strategy Guide to Higher Conversions: Landing Page Best Practices
Imagine going to the movie theater to watch the newest blockbuster, except when you get there, instead of one screen, there are five — all playing different movies. You’d... read more
Support5 min read | Apr 28 | Robin Singh
3 Futuristic Possibilities of Live Chat in the Near Future
One of the prime constituents of a good customer service is a comprehensive support system. Gone are the days when a business could simply rely on a phone call or an... read more
Connect8 min read | Apr 21 | Olga Rogacka
Social Media Strategy: What Brands Can Learn from Individuals in Social Media
In social media world, many individuals are much more popular than brands themselves. They are so recognizable in social media that we might get interested in a company... read more
Grow4 min read | Apr 11 | Justyna Polaczyk
How Vanity Metrics Gamble with Your Business
Vanity metrics are the perfect Cloak of Invisibility. “How is it going?” your boss asks. “Fantastic, our website had thousands of views last month!” you answer. “Did they... read more
Sell12 min read | Apr 10 | Natalia Misiukiewicz
Customer Retention Tactics to Keep Customers Coming Back
Do you remember your first sale? Of course you do. You remember the hard work you put into finding the perfect customer. You remember the hoops you jumped through to get... read more